Inspirit Way

The Brief

Amadis Cammell, who provides various services in the field of holistic healing required a hub site for the different strands of services that he offers. The primary function was to provide information about provided services, get visitors to sign up for his mailing list, legitimise the brand, and run email marketing campaigns to encourage users to sign up for different services that he offers. SEO of the site was also important to him, as was the potential to later add in blog functionality.

The Process

Through working together over time, the clients needs have evolved and continue to do so. I began by designing and building the hub site, including rewriting / heavily editting the copy. The second stage has been to then push forwards into promoting via SEO, and email marketing campaigns using mailchimp.

The Product

The final product is an eight page website. Potential customers are able to gain information on services offered, sign up for online sessions and automatically receive joining details, and sign up for the mailing list.

SEO and email marketing

Ongoing SEO work undertaken has included site optimisation, yoast optimisation, using a CDN, a backlinks offensive, and email promotions via Mailchimp.