Neil Thomas, MD required a redesign of his website with a focus on marketing. His existing branding was to persist and so design continuity was required with the website. A platform of wordpress was requested.
Through existing site analysis, discovery sessions and research, I understood the image and tone the business was aiming to portray. Wireframes were created for each of the page templates. Once these, the sitemap and visual styles were agreed upon, the build kicked off. I sourced the visuals, created the content, and fed it all into a structure built on predetermined user journeys.
The final product showcases a professional image, provides clearly defined user journeys, and is visually engaging. The product embodies the existing brand image of the company. Behind the scenes the product is fully optimised, protected, tracked and configured for effective SEO.